Whether you're looking to share your love for Rack or using social as a promotional tool for individual stores and stylists, we've got all the assets you need this season. Explore the following pages for a breakdown of our different assets and examples of how to use them.

How do I use these assets?

Mobile - Click and hold down the image or link you'd like to share for 2 seconds, then "Save", "Add to Photos" or "Share"

Desktop - Right click the image and "Save Image As."

"mp4" files - Click on link and download from top left "Download" button.

Need inspiration?

Follow Nordstrom Rack on Instagram, Twitter, TikTok, Youtube, Facebook and Pinterest for ideas.

Don't want to make your own content?

Feel free to share any Rack-created content to your social channels!

Principle Designer: Robert Trozzo
Dikka Afidick: Creative Designer
Cedar Burnett: Copywriter Sr

The Nordstrom Rack logo consists of the Nordstrom logo plus the word Rack and the challenge is how to incorporate the new Nordstrom logo which is based on our 1930’s logo and give a face lift to the exisitng Rack type which is Helvetica Neue. Using Helvetica Neue as my base structure I customized the font to pick up similar characteristics of the Nordstrom logo. Identifying the elements that needed to evolve and compliment each other. Using Helvetica Neue as my base will help evolve the logo to a updated modern look while keeping customer recognition of the brand.

Karina Bowie: Creative Design Director
Robert Trozzo: Principle Designer

The Rack is eager to show up for our Back-to-School customers in the biggest and best ways possible. To motivate our in-store customer—and fuel the passions shared by moms and mature teens searching online—we’ll be launching our 2022 campaign earlier than ever, supercharging many of our traffic-driving channels in the process. Our goals, naturally, are to spur traffic and capture share-of-wallet, though again, it remains critical that we make all efforts to jumpstart the back-to-school shopping experience—and the buzz it incites—so that families can return to tradition...and retailers can return to business as usual.

CREATIVE TEAM
Karina Bowie - Creative Design Dr
Solvie Karlstrom - Sr Mgr Editor
Jim Trzaska - Sr Mgr Image
Robert Trozzo - Principle Designer
Tom McMicheal - Senior Designer
Scott Galiher - Editor

Spring/Summer 2022 BTS wrap station design for Toronto using our new branding system. Leveraging new images from our Spring/Summer campaign, color palette and copy.

On an average day time population is 28,400 people within 500 meters of each BTS station. 88% of people in Toronto ride bicycles. 71% of people see a bike station more than once a week. 64% of people see someone riding a BST bike more than once a week.

Develop a new creative marketing solution that:
• drives traffic and awareness online and
in stores
• can be applied across a kit of assets
• is consistent across all platforms
• has its own identity apart from other
promotions
• communicates with “Sale” energy
• complements red clearance
communication
• works as an evergreen vehicle
in stores

Karina Bowie: Creative Design Director
Robert Trozzo: Principle Designer
Tom McMicheal: Senior Designer

Active, as a category, has moved beyond performance and into a Casual Fashion space. Now, more than ever, consumers are placing greater emphasis on health: mind/body wellness. Customers are spending more time at home, where casual, comfortable attire is preferred, a natural choice.

OUR OBJECTIVES

• To inspire consideration of Nordstrom Rack as the destination for active apparel.

• To educate consumers as to the go-anywhere, wear-anywhere possibilities today’s active pieces promise.

• To align our storytelling with the current health and home-bound mindset held by customers. OUR PROMISES

• We have the Active brand mix, categories and breadth of assortment you need.

• Our pieces will look great on you—anywhere. From home to studio to street.

PHOTO ART DIRECTION: Isabelle Dimang

Create a kit of high-impact Sale signage designed to drive awareness of quick-turn, limited-time promotions. All messaging will be generic (meaning content will not ladder up to a “handle” or regularly scheduled institutional event), its sole purpose the communication of fortuitous customer savings and product value. Sign placement: Store interiors and exteriors.

Karina Bowie: Creative Design Director
Robert Trozzo: Principle Designer
Tom McMicheal: Senior Designer

Random screen print designs for tees, hoodies and hats

Sake revolution. The origin of sake is unclear. The making of this alcoholic beverages predates recorded history.

More than 100 Sake bars have started in the last 3 years, many of them started by young owners. Young women in there 20's, 30's and even 40's make up the new wave of sake fanatics.

The idea was to create a modern clean design that is impactful with feminine aesthetics. The name Osaka 1954 came from the movie 'Inn at Osaka' (made in 1954). Osaka has also been known as the nation's kitchen and served as a center for the rice trade during the Edo period. Champion Gothic was chosen because of its late nineteenth century inspiration in both form and philosophy. The similarity in shape to that of a rice kernel and its clean aesthetics when typed out in all caps.

4 ingredients are used in making sake: rice, water, yeast and Koji. I wanted the packaging to reflect this ancient craftsmanship that has not changed for 100's of years with modern aesthetics. Handmade ceramic sake bottle and wooden cap represent the heritage and craftsmanship. The wooden cap can also be used as a drinking cup. White ceramic bottle for premium sake and black ceramic bottle for original sake. The ceramic allows the sake to retain it's heat during usage.

Concept and design: Alissa Pittenger and Robert Trozzo
Illustrator:

Celebrating Lunar New Year is important to Nordstrom. It's the strength and diversity of the Asian American and Pacific Islander communities have enriched our nation’s fabric—and certainly our Nordstrom culture.

2017 is the year of the Roaster. The approach to Lunar New Year was to take tradition and parallel it with an off-beat twist. Using pop colors and other traditional Chinese elements that create a world around the Roaster. 

Design and execution for the "You First" campaign introducing Nordstrom into the Canada market. Collaborated with Gloria Chen the Creative Strategist for the campaign as I executed the across multiple channels, print, OOH, TSA's and transit takeovers.

Design and execution of Nordstrom Holiday for 2015-2017.

Our goal: to strike the balance between Nordic nostalgia and a feeling of newness. Featured in Print Magazine Regional Design Awards Winners 2016.

http://www.printmag.com/regional-design-awards-2016-winner-galleries/regional-design-awards-winners-2016-far-west/2/

Creative: Jun Galsim and Robert Trozzo
Copy: Natalie Wright

Create a water for Nordstrom that is more than pure spring water from a natural source. We wanted to create a water that not only was pure water but graphically spoke the eco message and packaging. The bottle is made from a plastic that's recyclable and biodegradable, so the consumer can either recycle or compost. The idea of the message being the main graphic focus 'PURE WATER. GOOD BOTTLE'. Clean typeface applied in the most basic color black, creating a functional look with a warm touch.

NORDSTROM | FREELANCE

Various logo designs for Nordstrom private label brands and freelance.

Custom order swatch book for Loro Piana Cashmere. The program allowed each store to customize the swatches depending on the market. Designed to be updated internally the stores were provided a 3 panel folder with removable pages which would be printed and updated within the store 4 times a year.

Logo design for men clothing brand. Casual comfort with a modern approach paralleled with tailored craftsmanship.

NORDSTROM | MARKETING

Creative Director: Peter Fitzgerald
Senior Designer: Robert Trozzo
Production Designer: Emily Anderson

Connect with consumers shopping for fathers. Create a credible link between fatherhood and clued-in, curated personal style. Elevate fatherhood graphically within clean, crisp, modern, and masculine design elements.

NORDSTROM | NPG

Made of the highest-quality Italian silks, the 5-fold tie is folded five times upon itself using almost an entire yard of silk — more than twice the amount of fabric used in classically constructed ties. The extra material and effort is well worth the result — an exquisitely crafted tie possessing extraordinary balance, body and shape.

The consensus is that high quality ties should be stored rolled. This will eliminate creases and the fabric from stretching as they hang. The box was designed so the tie can be stored easily and protected the delicate silk from dust and snagging. An uncoated black paper wrapped ridged box allows the color of the ties to pop as they are displayed in the store environment while embracing the quality of craftsmanship.

NORDSTROM | Collateral and Digital

Extraordinary Experiences is an exclusive inside look at your favorite brands, meet top taste makers and enjoy VIP treatment. Exclusive to Level 3 and 4 Rewards shoppers.

NORDSTROM | MARKETING

Gift card designs for Hallmark Campaigns, special events and fashion inspired.

Concept boards for the redesign of the Nordstrom Half Yearly Sale Campaign.

The logo is designed to capture the motion of board culture in the Pacific Northwest. The P = surf, the N = urban skate, the W = snow boarding. Natural substrate and textures align with the culture of eco friendly NW, paralleled with clean modern color palette. Dinn Condensed is used for the primary communication font based on its geometric style.

Update the Cuddy logo to Cuddy Studios. Create a modern monogram paralleled with luxury and elevated materials.

An actual prism; that which takes the unseen light, and converts it into visible rays. The shining light inherent in truth and wisdom.

We are not intended to absorb the light ... enlightenment, joy and happiness ... rather we are intended to transmit it; and in doing so to unfold its meaning for others, and for ourselves too.

Clothing brand with urban sensibility paralleled with modern graphics and surf culture.

Nordstrom private label brand for the YC customer. Modern sensibility with a urban street appeal.

Logo and brand development for Annie & Josie Design Club. Elevate your lifestyle + laugh along the way.

Churchwarden pipes were reputedly named after churchwardens, or night watchmen of churches in the time that churches never locked their doors. These “churchwardens” couldn’t be expected to go all night without a smoke, so they had pipes that were made with exceptionally long stems so the smoke and the pipe wouldn’t be in their line of sight as they kept watch. Churchwarden was also an emblem of the “Hussars,” cavalry troops with roots in the Austro-Hungarian Empire. This style of pipe were common in taverns, and sometimes a set of pipes would have been owned by the establishment.

Branding concept for a local butcher. A fun lighthearted spin on the traditional craft of Butchery. Two color approach aligned with natural substrates to embrace the vintage local heritage of a family owned neighborhood butcher.

Mutual of Enumclaw

Creative: Robert Trozzo and Jun Galsum

Founded in 1898 by a group of local farmers who wanted to look out for each other Mutual of Enumclaw has been providing insurance covergage for more than 100 years focusing on the working family. The goal of the logo redesign was to reflect their heritage while making the logo current to a younger customer. The logo should relfect what they have always been, a group of people not a company being part of their community.  

The client believed in the equity of its shield so the idea was to simplify the current logo and make it feel less corporate and contained.  

The serif font relates back to the heritage of the company while the san serif font is less corporate and more approachable reflecting the one-on-one working relation between employee and customer. A phone call instead of an email.  

The primary and base colors reflect the Northwest of its origins while the accents colors reflect personality and energy. The vibrant palette compliments the primary colors.

NORDSTROM | NPG

1901 puts a present-day twist on old-school staples, with every piece striking a stylish balance between dressed-up and laid-back.

NORDSTROM | Collateral

Extraordinary Experiences is an exclusive inside look at your favorite brands, meet top taste makers and enjoy VIP treatment. Exclusive to Level 3 and 4 Rewards shoppers.

NORDSTROM | NPG

Nordstrom private label for Men's Sportswear.

Educational brochure for customers on Nordstrom mens' SmartCare products. Information spoke to wrinkle-free, defies shrinking and stain resistant. Easy-wear and easy-care technology built into every piece.

FREELANCE

American craftsmanship in the form of modern vintage. Each garment defining unique characteristics with an influence to heritage.

FREELANCE

TailorByrd is named after a brightly-colored warbler known for sewing its high-quality nest. It is symbolic of the shirts, as well as the way the company is built – the finest fabrics and craftsmanship, the best manufacturing available. The Flamingo was chosen as the symbol because of its nature of grace and poise.

NORDSTROM | NPG

Nordstrom private label for the young rail customer. Accessible anarchy—make the suburban kid feel cool.

Every cup has a story. From farmer, roaster and barista we strive to ensure that these three collaborate, working towards the best coffee’s taste potential.

Caffe Ogni believe it all starts with Direct Trade. Based on the notion that the better the quality they get, the better price they are able to pay, and the better quality they will have again and so forth.

The design is based off vintage swiss typography of the 40s using fun energetic color palette for the different varieties of coffee available. The logo is always at a -35 angle representing the angle of the portifilter. We decided to name the coffee beans after each farmer where the story begins.

Neverlander Surfboards is the dream and creations of Jeremy Diasio. Handcrafted hollow wooden surfboards with reclaimed wood. Where life’s adventures are never far between, and that a map of a child's mind would resemble a map of Neverland, with no boundaries at all. Each board is a story and adventure of its own from the wood that is used and places it came from making each board one of a kind.

Ride the dream.

For of 35 years Nordstrom and JDRF have been partners in race to fight diabetes. Beat The Bridge is the largest charity event in the country to raise funds the fight the cause.

This years design was more of a modern minimalist influence, fun, energetic and influence to the Pacific Northwest.

I was give the task to design and execute a series of word lockup’s for the anniversary sale  based on the creative strategy. Four of the lockups would be applied to bags that would work as walking billboards when customers leave the store and voice the excitement of the anniversary sale. These word lockup’s would also be used in collateral, digital, visual and store environment.